14 november 2007, 16:45   Redactie

IPRA Golden World Awards voor de beste pr

Vorige week zijn in Londen de winnaars van de IPRA Golden World Awards for Excellence 2007 bekendgemaakt. Helaas vielen de Nederlandse inzendingen buiten de prijzen.

De International Public Relations Association kon dit jaar kiezen uit een recordaantal inzendingen: 403 uit 46 landen.
De ‘grand prize winner’ was de campagne ‘Condoms: Changing the Perceptions of Contraception’, die ook winaar was in de categorieën NGO en UN Award.

De volledige lijst van winnaars in de diverse categorieën:

Business-to-business: Weber Shandwick - Global Strategic Media Group with Siemens Corporation (USA) for ‘Building America’s 21st Century Infrastructure’

Consumer PR: Ketchum with Frito-Lay (USA) for ‘Doritos Crashes the Super Bowl’

e-PR: Electrolux AB (Sweden) for ‘Electrolux Kitchen Stage’

Event management: Edelman Public Relations with Wm. Wrigley Jr. Co. (USA)
for ‘Wrigley Benefits of Chewing (tm) College Tour’

Financial services: Allianz Lebensversicherungs AG (Germany) for ‘Live-longer Campaign’

Healthcare: Edelman with American Heart Association (USA) for ‘American Heart Association Go Red For Women’

Healthcare: GolinHarris with Merck Sharpe Dohme (Taiwan) for ‘Captivating Comics - MSD Cervical Cancer Education Campaign’

Hill & Knowlton award for corporate social responsibility: Profile Sp. Z.o.o. with PolskaPresse, Media Regionalne & Fundacja Grupy TP (Poland)
for ‘School without Bullying’

Internal Communications: Turkcell Iletisim Hizmetleri A.S. (Turkey) for ‘Turkcell Volunteers’

International: Text 100 with NXP Semiconductors (UK) for ‘NXP Revs Up the Semiconductor Industry’

Investor relations: Partner of Promotion Sp. Z.o.o. with Gadu-Gadu S.A. (Poland) for ‘More than an Internet Communicator IPO Promotion’

Launch of a new product or service: Tempo Advertising with Danone PPDA (Romania) for ‘With Love, For You’ - Danone Fresh Milk Launch’

Media relations: Strategic Objectives with Kruger Products (Canada) for ‘Luxury On A Roll - The Fashion Positioning of Cashmere Bathroom Tissue’

NGO campaign: Corporate Voice Weber Shandwick with PSP - One Project for USAID (India) for ‘Condoms: Changing the Perception of the Contraception’

PR Newswire award for crisis management: Indo Pacific Edelman with Securicor Indonesia (Indonesia) for ‘Maintaining Reputation During Messy Employee Transfer’

Public affairs: Cohn& Wolfe with Sony Ericsson Womens Tennis Association (WTA) (UK) for ‘Smashing Sex Inequality in Grand Slam Tennis’

Public sector: IntelDay Solutions with UNICEF (Bulgaria) for ‘National Campaign on Avian Flu Prevention’

Publications: Ogilvy Public Relations Worldwide with IBM Greater China Group (China) for ‘Savor the Blue - Promoting a Positive Shift in Values as IBM’

Rolls-Royce award for the environment: Noguchi Porter Novelli with Öko-Pannon Kht (Hungary) for ‘The Recycled Country’

Sponsorship: Global Tanitim with Petrol Ofisi (Turkey) for ‘Formula 1 Turkish Grand Prix under the Sponsorship of Petrol Ofisi’

Travel & tourism: Fleishman-Hillard with Paris Ile-de-France (UK) for ‘C’est so Paris!’

Creativity Award: Ogilvy Public Relations Worldwide with IBM Greater China Group (China) for ‘Savor the Blue - Promoting a Positive Shift in Values as IBM’

UN Nominations:
Corporate Voice Weber Shandwick with PSP - One Project for USAID (India) for ‘Condoms: Changing the Perception of the Contraception’
Comunicacion Corporativa Ketchum with Ecodesarrollo Papagayo (Costa Rica) for ‘Creciendo Juntos Program’
Dogan Gazetecilik Inc. - Milliyet Newspaper (Turkey) for ‘Daddy Send Me To School’
Burson-Marsteller (S.E.A.) Pte Ltd with the Singapore Prison Service (Singapore) for ‘Driving Awareness, Acceptance & Action for Ex-Offenders Through the Yellow Ribbon Project’

golden world awards, ipra, prijs